The Coach's CMO Blog
Every Coach I Talk to Says Some Version of the Same Thing
“I know my coaching works. I just can’t figure out why the business isn’t growing.”
You have heard yourself say it.
Maybe not in those exact words. Maybe it comes out as “I need more leads” or “my marketing isn’t working” or “I’ve been s...
Four words changed a coaching business.
Not the offer. Not the audience. Not the traffic.
Four words in the title of a lead magnet.
Here is what happened.
A leadership coach was generating consistent LinkedIn traffic. Decent engagement. A lead magnet that looked professional and covered exactly ...
Staying broad doesn’t attract more clients.
It costs you the best ones.
This is the positioning mistake most coaches make, and almost none recognize.
The instinct is to stay general so you don’t exclude potential clients. “I work with executives.” “I help leaders perform at their best.” “I coach ...
Your best clients are leaving.
Not because the coaching didn’t work.
Because you gave them nowhere to go.
This is the retention gap that costs coaches 40-60% of the revenue they should be keeping.
A client finishes a 6-month engagement. The results were real. They’re genuinely transformed. They tell peo...
Most coaches don’t have a marketing problem.
They have an architecture problem.
Not the same diagnosis. Not the same fix.
A marketing problem says: post more, try reels, add another channel, run an ad.
That’s the advice most coaches get from generalist marketers who’ve never built a coaching bus...
This article answers why the strategy that built your coaching business to $100K is the same strategy that will keep it there ... and what to do instead. Start with The Coaching Business Growth Readiness Self-Assessment.
The Number Stops Moving
You know the pattern.
A client finishes an engagem...
(Note: Scroll below to download The Coach's Offer Ecosystem™ ... a FREE 29-page strategic playbook that helps executive, leadership, business, life, career, sales, health, and wellness coaches move beyond the limitations of a single coaching offer and build a more scalable, profitable, and resilient...
(Note: Scroll below to download The Coach's Visibility-to-Authority Gap ... a FREE 19-page strategic blueprint that helps executive, leadership, business, life, career, sales, health, and wellness coaches close the gap between the expertise they have built and the market position they deserve.)
Man...
(Note: Scroll below to download The Coach’s AI Growth Prompt System… a FREE 19-page FREE strategic guide with 25 high-performance AI prompts designed specifically for executive, leadership, business, sales, and health/wellness coaches who want to use ChatGPT, Claude, Gemini, Claude Skills, and moder...
Most coaches approach marketing resources the same way people approach a buffet. A little bit of everything... too much at once... and afterward, they still are not sure what actually helped.
The problem is usually not the resource.
It is the sequence.
Downloading a pricing framework before fixin...
(Note: Scroll below to download The Coach’s Last Mile Conversion System… a FREE 16-page strategic guide that helps executive, leadership, business, life, sales, and career coaches close more of the warm prospects they have already spent time and energy earning ... without a single high-pressure tact...
(Note: Scroll below to download The Coach’s Corporate Client System… a FREE 17-page strategic guide. You'll get the five-move B2B expansion system that closes the gap between the corporate results your coaching already produces and the corporate clients who are not hiring you yet ... without cold ou...
