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The Coach's CMO Blog

Hearing "I Need to Think About It" Too Often? Here's the Fix... differentiation proof Feb 05, 2026

If you’re getting interest but hearing “I need to think about it” too often, it’s usually not a lead problem.

It’s a differentiation and proof problem.

When your message sounds like the category, buyers compare you like a commodity... even if you’re excellent.

I put together a practical, step-by-step r...

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The Referral Ceiling ... Scalable Marketing for Coaches in 2026 lead magnet referral scalable marketing Jan 21, 2026

 

Referrals are a wonderful channel. They convert well, they feel personal, and they often bring in ideal clients.

They are also a fragile growth strategy.

In 2026, coaching is more crowded, attention is more expensive, and buyers do more independent research before they ever raise their hand. If you
...

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The LinkedIn Engagement Playbook for Coaches linkedin Nov 18, 2025

A Simple, High-Integrity System to Turn Connections Into Clients

If you're a coach (executive, leadership, business, life, career or sales), chances are LinkedIn is one of the first platforms your clients use when they want to understand who you are, what you stand for, and how you can help them.

...
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How to Position Your Coaching Brand for Premium Clients brand messaging positioning Oct 29, 2025

If you’re tired of competing on price, the problem isn’t your service... it’s your positioning.

Positioning determines who sees you, what they believe about your value, and how much they’re willing to invest. The right positioning turns a $150/hour coach into a $5,000/month partner.

I want to share h...

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The Coach's Brand Consistency Toolkit brand Oct 23, 2025

Quick question: If I removed your name and logo from your last 10 LinkedIn posts, would someone still know it was you?

If you hesitated even for a second, you're dealing with the silent growth killer that most executive, business, life, leadership, sales and career coaches don't even realize is holdi...

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5 ChatGPT Prompts Every Coach Needs to Grow Their Business chatgpt growth prompt Oct 16, 2025

If you’ve been using (or want to use) ChatGPT to help market and grow your coaching business (but aren’t sure what to ask or where to start) this is for you.

I just created "The Coach’s Prompt Pack", a FREE resource with the Top 5 ChatGPT prompts every executive, business, sales, career and life coac...

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How Strong is Your COACHING Brand? Find Out in 5 Minutes brand Oct 02, 2025

Coaching is your calling... but marketing and branding your coaching business? That can feel overwhelming, inconsistent, or like you’re just guessing.

That’s why I created a free Marketing & Branding Scorecard for Coaches. It’s a quick self-assessment designed specifically for life coaches, executive...

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COACHES: It's Time for a Reality Check 🎯 ai Sep 22, 2025

You’ve got to decide. Is this a hobby or a business?

I see so many coaches get started with incredible intentions, heart, and talent… but they never fully commit. They treat their coaching like a side hustle or a passion project.

I need to share some hard truths. The coaching landscape is shifting rap...

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🚨 Coaches, Let’s Talk Specialties for a Second… Aug 16, 2025

Trying to market yourself without a clear specialty is like opening a restaurant with no menu. People walk in, they’re hungry, but they don’t know what to order—so they leave.

The truth is, if you want your coaching practice to thrive, you need four essentials:

1️⃣ A clearly defined audience. If you c...

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What Specific Qualities Should Someone Look For When Choosing the Right Coach For Their Particular Growth Goals? goals growth Aug 02, 2025

Finding the right coach can make all the difference.

Here are a few specific qualities to look for when choosing a coach for your personal or professional growth goals:

🔹 Alignment with your goals
Does the coach specialize in the type of transformation you’re seeking—whether that’s leadership developme...

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Behind Every Great Leader Is a Great Coach marketing strategy Jul 31, 2025

I'm convinced that everyone has another level in them—even the greats.

LeBron James has a coach.
So does Bono.
Safra Catz. 
Kevin Hart. 
Stephen King.

No matter how successful, talented, or driven you are—the right coach helps you level-up.

More clarity.
More purpose.
More alignment.
More results.

Whether it’s...

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