What is a Fractional CMO for coaches?

A Fractional CMO (fCMO) provides executive-level marketing leadership and execution on a part-time basis. For coaches, this means having a strategic partner like Scott Danish to handle everything from brand positioning to funnel automation without the cost of a full-time executive hire.

Which marketing package is right for my coaching business?

We offer four tiers: CMO Foundation (for those starting out), CMO Growth (for active lead gen), CMO Catalyst (for rapid scaling and launches), and CMO Scale (for total industry leadership).

Is there a minimum commitment for your services?

Yes, our service packages require a 3-month minimum commitment. This allows us to perform a deep audit, build a solid foundation, and begin seeing measurable results from our strategic execution.

THE COACH'S CMO · PLANS & PRICING

Build a Coaching Business That Grows Beyond Referrals

Marketing leadership, clear positioning, and practical execution for established coaches. Connect your branding, lead generation, and business development so the right prospects understand your value... and have a clear reason to take the next step.

Explore Typical Retainers Book a Growth Strategy Session

Every engagement is custom-scoped. Start by reviewing what previous clients typically invest on average.

Explore Guidance & Investment Levels

Typical Retainer Scopes & Investment

Your marketing budget competes with other priorities. These four tiers represent standard combinations of services and monthly retainers that clients most frequently choose. We comprehensive-scope the work ahead of time so your final arrangement is tailored via a custom Statement of Work (SOW).

All prices are in USD. Monthly service fees. Three-month minimum.

Clarity & foundation

CMO Foundation

Make your value easier to understand.

$2,500

USD per month

$7,500 initial service-fee commitment over three months.

For coaches who need clearer positioning, messaging, and marketing direction. Establish what to improve before investing in ongoing campaigns.

Marketing audit, ideal client, and core messaging
Foundational branding and website review
LinkedIn refinement and foundational email setup
Initial content framework
Monthly strategy guidance and reporting

Ongoing channel management is not included.

Discuss Custom Scope

CMO Growth

Create a clearer path to qualified conversations.

$4,000

USD per month

$12,000 initial service-fee commitment over three months.

For coaches ready to combine direction with implementation. Connect content, lead capture, nurture, and follow-up around selected channels.

Everything in CMO Foundation
Management of 1–2 selected channels
Lead magnet creation and email nurture
Initial sales-journey optimization
Initial launch planning and deeper reporting

Strategy-session cadence and execution responsibilities are confirmed in your proposal.

Discuss Custom Scope

Coordination & launches

CMO Catalyst

Connect your channels around a ready-to-grow offer.

$7,500

USD per month

$22,500 initial service-fee commitment over three months.

For coaches with an established offer who need coordinated campaigns and launch support. Connect more channels to a stronger buying journey.

Everything in CMO Growth
Management of 3–4 channels
Program-launch planning and support
Thought leadership and advanced funnels
Initial advertising support and ROI analysis
Weekly strategy and quarterly planning

Discuss Custom Scope

Leadership & expansion

CMO Scale

Lead the marketing behind your next stage of business.

$10,000

USD per month

$30,000 initial service-fee commitment over three months.

For established coaching businesses managing broader campaigns, launches, and partnerships. Bring those priorities under coordinated leadership.

Everything in CMO Catalyst
Relevant channels within agreed scope
End-to-end launch management
Speaking and media outreach
Partnership and joint-venture development
Sales ecosystem, attribution, and scaling guidance
Weekly executive strategy sessions

Discuss Custom Scope

Compare Typical Support Tiers

Each tier builds on previous levels. Because your SOW is custom-tailored, elements can be mixed and matched to fit your specific growth objectives.

On a smaller screen, scroll the table horizontally to compare all packages.

Typical service combinations by package tier
Service	Foundation	Growth	Catalyst	Scale
Audit, ideal client, messaging, and foundational branding	Included	Included	Included	Included
Website review and initial content framework	Included	Included	Included	Included
Strategy sessions	Monthly	Weekly	Weekly	Weekly
Performance reporting	Included	Included	Included	Included
Ongoing channel management	Not included	1–2 selected channels	3–4 channels	Relevant channels within agreed scope
Content and SEO strategy	Initial framework only	Included	Included	Included
Social and email campaigns	Not included	Within selected channels	Within selected channels	Within agreed channels
Lead magnet creation	Not included	Included within scope	Included within scope	Included within scope
Sales-funnel support	Not included	Initial optimization	Advanced development and optimization	Sales-ecosystem development
Program-launch support	Not included	Initial planning	Planning and support	End-to-end management
Thought leadership	Not included as an ongoing service	Early-stage strategy	Execution	Media and partnership outreach
Quarterly strategic planning	Not included	Not included	Included	Included
Paid advertising	Not included	Not included	Initial support; scope confirmed in proposal	Campaign support; scope confirmed in proposal
Strategic partnerships and joint ventures	Not included	Not included	Not included	Included within scope
Business-scaling guidance	Not included	Not included	Not included	Included

Clear responsibilities

Know Who Is Doing the Work

Scott leads the strategy and completes the implementation expressly included in his agreed scope. You contribute your expertise, decisions, access, and approvals.

Any work assigned to you or a delegate should be identified clearly in your custom SOW. Choose the level of support that matches both the business problem and the execution you need someone else to own.

A website review, campaign strategy, or outreach plan is different from building a website, running a campaign, or closing a sale. Confirm the responsibilities for your scope.

A Clear Sequence for the Work

A strategic partnership moves from understanding the constraint to preparing the assets and putting an agreed initiative into practice. The priorities and responsibilities depend on your engagement.

Clarify

Decide Where to Focus

Assess the business, refine the audience and message, and establish priorities.

A clearer growth direction
Agreed priorities and measures
Defined execution responsibilities

Prepare

Build the Agreed Assets

Translate the decisions into the content, buying path, and systems required for the selected initiative.

Connected messaging and offers
Campaign and follow-up assets
Implementation within scope

Activate & learn

Put the Work Into Practice

Launch the agreed activity, review the evidence, and identify what to change next.

Completed implementation
Buyer response and opportunity quality
A direction for continued work

This describes the approach, not a fixed deliverable schedule or a guaranteed commercial outcome for every plan.

What Clients Have Built With The Coach’s CMO

Client stories show the work in context: what needed attention, how it was addressed, and what changed.

Sheryl Kline · Certified Mental Toughness and Executive High-Performance Coaching

Commercial Progress Over Time

“took me from free lunch-and-learns to $50,000 keynote stages.”Sheryl Kline, CEO & Founder, The Zone Lab, LLC

Sheryl’s published story describes a decade of work connecting positioning, branding, programs, content, and lead generation.

Read Sheryl’s story →

Amanda Hinman · Health and Wellness coaching

A Functioning Marketing Foundation

“What I did not have was the structure, the language, and the strategic system to bring it all together.”Amanda Hinman, Founder, Hinman Holistic Health

Amanda’s story describes a named methodology, connected offers, a repeatable content process, and a live conversion system built during the first 90 days.

Read Amanda’s story →

These are different engagements and timeframes. Neither story establishes a guaranteed return on a new three-month engagement.

Questions Before You Invest

Are these packages set in stone, or can we customize a scope?

These packages are not rigid boxes; they represent what most clients on average receive and invest in. We comprehensive-scope the work ahead of time so that your actual engagement is mapped out in a custom Statement of Work (SOW) tailored to your specific goals.

You can use these tiers as a helpful guide for monthly investment levels, and we will tailor the exact mix of services during our initial strategy sessions.

I have other expenses to prioritize. Is this the right investment now?

It may be—or another priority may deserve attention first. CMO Growth averages $4,000 per month with a three-month initial commitment of $12,000 in service fees. Monthly payments spread the fee; they do not reduce the commitment.

Consider what is limiting growth, the work required, and the budget you can comfortably allocate. If the broader partnership would put pressure on essential spending, discuss whether a narrower engagement makes sense.

I’ve paid an agency for lead generation and been disappointed. What would be different?

That experience is a reason to examine the next engagement closely. Look at the problem being addressed, the work included, who will execute it, and how progress will be assessed.

The Coach’s CMO starts with your positioning, offer, and buying path, then focuses implementation on agreed priorities outlined in your custom SOW.

Will you handle implementation, and how much will I need to do?

Scott leads the strategy and performs the implementation expressly included in your custom SOW. You contribute your expertise, decisions, access, and approvals.

Foundation focuses on clarity and setup. Growth, Catalyst, and Scale add implementation at increasing levels of coverage.

Could I use a freelancer, VA, or my existing team instead?

Yes, when the strategy is clear and you have someone capable of directing and evaluating the work. A broader partnership makes sense when you also need help deciding what to prioritize and coordinating implementation.

What expenses are additional to the service fee?

The prices shown are average monthly service fees. Confirm the complete budget for your custom scope, including any advertising spend, software, specialist production, and contractor work.

How will I know whether the engagement is helping my business?

First, assess agreed work completed: decisions, messaging, assets, systems, and implementation. Then review buyer response and qualified opportunities.

What is the commitment, and is there a trial or refund guarantee?

The monthly retainers have a three-month minimum commitment. Progress and possible next steps are reviewed during the third month. A free Growth Strategy Session is available to discuss fit.

Tailor Your Scope as the Business Evolves

Because every SOW is customized, you can adjust your focus or transition between tiers when your business priorities shift. Any change to scope, fee, timing, or commitment is agreed upon in writing beforehand.

Begin with a free Growth Strategy Session to figure out what level of investment and support fits your current constraint.

The Pricing Facts & Guidelines

A plain-language reference for understanding how these average retainers map to custom scopes. Your written SOW defines the precise deliverables and terms for your engagement.

Average fees, commitments, and scoping framework
Fact	Foundation	Growth	Catalyst	Scale
Average monthly service fee (USD)	$2,500	$4,000	$7,500	$10,000
Minimum term	3 months	3 months	3 months	3 months
Initial service-fee total	$7,500	$12,000	$22,500	$30,000
Custom Scoping	Packages are flexible guidelines; every client receives a comprehensive, custom Statement of Work (SOW) tailored to their needs.
Billing	3 monthly payments; schedule confirmed in your custom agreement.
Channel-management limit	Defined flexibly within your custom SOW based on your chosen tier.
Guaranteed outcomes	No guaranteed lead volume, revenue, payback deadline, or media placement.
Service trial / refund guarantee	None offered on this page; the strategy session is separate.

Ready for a Custom Growth Strategy?

Let’s look at what is limiting growth, map out a custom scope, and see whether working together makes commercial sense.

Book a Growth Strategy Session

Still Exploring Your Options?

Share the problem you want to solve and the budget available. You do not need to pick a fixed tier to begin the conversation.

Ask a Question About Custom Scoping

Build a Coaching Business That Grows Beyond Referrals

Explore Guidance & Investment Levels

Typical Retainer Scopes & Investment

CMO Foundation

CMO Growth

CMO Catalyst

CMO Scale

Compare Typical Support Tiers

Know Who Is Doing the Work

A Clear Sequence for the Work

Decide Where to Focus

Build the Agreed Assets

Put the Work Into Practice

What Clients Have Built With The Coach’s CMO

Commercial Progress Over Time

A Functioning Marketing Foundation

Questions Before You Invest

Tailor Your Scope as the Business Evolves

The Pricing Facts & Guidelines

Ready for a Custom Growth Strategy?

Still Exploring Your Options?

Join Our Free Trial